Overview:

The goal of this project is to demonstrate how I improved a customer satisfaction survey website to enhance user experience and boost customer engagement. This project involved user research, design, and iterative testing to achieve the desired outcomes.

Problem

Our customer review and NPS survey website faced several usability and functionality challenges. Users found it difficult to create surveys and navigate through the platform. Additionally, the results and insights provided to companies were not sufficiently informative. We aimed to revamp the user experience and improve the value delivered to both survey creators and businesses.

Solution

Process

1. User Research:

• Conducted interviews and surveys with users to identify pain points and understand their goals.
• Analyzed user feedback and behavior data to pinpoint common issues.

2. Competitive Analysis:

• Researched competitors and identified strengths and weaknesses in their platforms.